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Concept Key Visuals for Lipton Tea’s “Tea Up Your Day” shopper marketing campaign. Two very distinct approaches to nudge consumers into trading their coffee, soda, and other beverages for tea during any occasion.

The first concept features type created out of liquid tea and tea leaves, nestled in a halo-like arrangement of tea imagery and drinks from Lipton’s varied product line-up. The second concept uses bold diamond shapes to house images of Lipton products, recipes, and a variety of people enjoying their tea.


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