Large scale summer program developed for Unilever’s ice cream portfolio. Shown is creative from the second year our agency was tasked with this program. The first year’s program was so triumphant that it boosted sales for the entire ice cream category, so Unilever glady came back to us to continue their success.
2014′s program highlighted Magnum, Klondike, Popsicle, Fruttare, and Good Humor brands and launched in New York City and Boston. Many tactics were developed, including window signage, security shrouds at the entrances of stores, and large street signage. Some elements showcased several brands at once, while others highlighted specific brands with enticing product images and copy.